Week 28 @ KSU's UXD Program - Analyzing Eye Tracking Usability Tests
Watching the eye tracking studies this week was incredibly insightful. It made me realize the difficulty in running a test, but more importantly how much insight you can gain from running a study properly. As mentioned in the readings, there are very few reasons for the average UX professional to run an eye tracking study because of the minute detail it can provide you would be unnecessary for most businesses. That being said, if you work for Google or any company getting over a million hits daily, then those minute details can mean a huge amount of revenue.
I hope to be able to run an eye tracking study at some point, but for now I know using paper prototyping, think alouds, and basic task analysis is good enough to make major improvements to my companies current situation.